All of us who professionally use the mass media are the shapers of society. We can vulgerize that society. We can brutalize it. Or we can help lift it onto a higher level.
More Quotes from William Bernbach:
In communications, familiarity breeds apathy.William Bernbach
I warn you against believing that advertising is a science.
William Bernbach
Properly practiced creativity can make one ad do the work of ten.
William Bernbach
Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.
William Bernbach
Nothing is so powerful as an insight into human nature . . . what compulsions drive a man, what instincts dominate his action . . . if you know these things about a man you can touch him at the core of his being.
William Bernbach
Today's smartest advertising style is tomorrow's corn.
William Bernbach
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