Today's smartest advertising style is tomorrow's corn.
More Quotes from William Bernbach:
Our job is to sell our clients' merchandise... not ourselves. Our job is to kill the cleverness that makes us shine instead of the product. Our job is to simplify, to tear away the unrelated, to pluck out the weeds that are smothering the product message.William Bernbach
If your advertising goes unnoticed, everything else is academic.
William Bernbach
Word of mouth is the best medium of all.
William Bernbach
If you stand for something, you will always find some people for you and some people against you. If you stand for nothing, you will find nobody against you, and nobody for you.
William Bernbach
Nobody counts the number of ads you run; they just remember the impression you make.
William Bernbach
With our industry being watched so carefully by governmental agencies, with the FTC ready to pounce on every claim we make, what we CAN say in our ads is forever narrowing and the sharpest tool left for us is HOW we say it.
William Bernbach
Readers Who Like This Quotation Also Like:
Based on Keywords: smartestYou shouldn't presume that all quotes that are in a magazine or a newspaper are accurate.
Andrew Card
The thing about hip-hop is that it's from the underground, ideas from the underbelly, from people who have mostly been locked out, who have not been recognized.
Russell Simmons
If nations always moved from one set of furnished rooms to another - and always into a better set - things might be easier, but the trouble is that there is no one to prepare the new rooms. The future is worse than the ocean - there is nothing there.
Alexander Herzen