That moment. That instant when your fingers curl round the handles of a shiny, uncreased bagùand all the gorgeous new things inside it become yours. WhatÆs it like? ItÆs like going hungry for days, then cramming your mouth full of warm buttered toast. ItÆs like waking up and realizing itÆs the weekend. ItÆs like the better moments of sex. Everything else is blocked out of your mind. ItÆs pure, selfish pleasure.