Ron Zarrella Quotes (8 Quotes)

We think the industry is going to be slower in the first quarter, if not the first half, than we originally planned. There's clearly downward momentum right now caused by higher interest rates, higher fuel prices. Probably the biggest factor is consumer confidence drop in December. The industry operates on momentum and we think it will take time for that momentum to turn around.

Few brands in the last ten years have made the impact and created the kind of focused marketing excitement as Hummer, ... Our new agreement presents us with the opportunity to build on this foundation in a variety of ways to reach new customers.

I apologize for the confusion of the past few days and will try to clear up what I can.

There are a number of reasons why you do concept vehicles, one of them is to give an early look at intended production vehicles. Sure we thought about doing that.

This is strictly a resource allocation decision. We want to strengthen our other brands and use our resources to strengthen those brands. Will bring vehicles forward to the production line faster than they otherwise might be able to do.

We know this is a difficult time to talk about an incentive program, but GM has a responsibility to help stimulate the economy by encouraging Americans to purchase vehicles, to support our dealers and suppliers, and to keep our plants operating, and our employees working

We could even wind up No. 2 in July.

I am sorry for any inconvenience or anxiety this situation has caused.