Robert West Quotes on Actions (2 Quotes)

Create motivational tension in smokers -- making them feel dissatisfied with being smokers, rather than just believing that smoking is bad for them populate the world of the smoker with triggers to action -- get those people who are on the cusp to take action. And be ready with immediate treatment for smokers who have just stopped, as well as those that planned their quit attempt in advance.

This is a step by the board to take affirmative action.