Martin Kaplan Quotes (6 Quotes)

It's a cool idea, but watching television or movies on a small screen is a lot different.

But the novelty appears to have worn off. His approval rating dropped by nearly half this year to 34 percent in the latest Public Policy Institute of California poll, taken in August. A Field Poll this month found that only 36 percent of voters would like to see Mr. Schwarzenegger re-elected. The invincible Teflon-coated superhero turns out not to be able to repeal the law of gravity, ... Once your poll numbers fall below 40 percent, you are fair game for anyone. Gary Coleman probably thinks he could beat him now.

I think people are ready to talk and reflect about it,

He lives and breathes attention and combat. If he were to go on a friendly venue, there would be no story. It's made in heaven for him to be in a fight with Letterman.

They are magnets for attention, and that's the name of the game in political advertising.

Martin Kaplan, associate dean of the Annenberg School for Communication at the University of Southern California, said this speech couldn't replicate the bullhorn moment, when Bush vowed payback for the terrorists. It was seen by everyone as authentic, genuine and spontaneous, ... Everything he's done in the wake of Katrina has been staged and political.