Marshal Cohen Quotes on Product (4 Quotes)

I've seen denim that doesn't get wet, clothes that change color based on exposure to sunlight, even clothes with sun protection built into it. These new-age type products are generally more expensive. The challenge for retailers also will be to get consumers to believe that they work.

There are all kinds of products out there that many people just don't know exist.

Anyone who's managing a brand, marketing a product or working for an advertising agency needs to be conscientious in the shifts in consumer dynamics.

Women are more willing to pay more for a product, they are more brand conscious, but less brand loyal. And who are you marketing a bang-bang, shoot-shoot movie to If the woman is choosing the theater and where to sit and what to watch on TV, well, you need to think about that.