There is a natural partnership between State and Commerce, and the American business community to work together to educate the United States about marketing overseas.
There is a natural partnership between State and Commerce, and the American business community to work together to educate the United States about marketing overseas.
We must advertise to U.S. business that we are there, that our attitude has changed, and that we care. When we are asked to help, we have to perform and provide the right advice.
What we need is to develop in all Foreign Service Officers a better instinct for understanding the needs of U.S. business abroad.
We have to spend a lot more time training people to be good advocates of U.S. business.
There has been a major improvement in the way U.S. Ambassadors and the Foreign Service establishment try to assist U.S. business overall.
We must institute more training to give Foreign Service Officers the skills to do what they must do in this new world of commercial competition.
What is more important is that Foreign Service Officers understand business, about the needs of U.S. business and how to help U.S. companies make the right connections abroad.
© 2020 Inspirational Stories
© 2020 Inspirational Stories