The holy grail of online brokerage advertising is to get normal people to do this.
The holy grail of online brokerage advertising is to get normal people to do this.
Firms need to change what they're offering. Schwab is doing an excellent job of this, with the little classes they're running for folks -- this is what a PE ratio is, this is what a limit order is.
Online brokerage has grown by appealing to the smallest, most aggressive, self-directed segments. There just aren't any of these people left.
This is not a battle worth fighting.
© 2020 Inspirational Stories
© 2020 Inspirational Stories