Jeff Blake Quotes on Summer (5 Quotes)

The scariest part (of these past few weeks) is that usually you can rely on there being a hit every week of the summer or at least every week in July. The biggest concern in the industry is two out of four weeks in our best month, there were no major openings. Clearly 'Stealth' did share a lot of the same problems that 'The Island' did. It just seemed that both were typical summer action fare that did not seem to resonate at all.

Summer is when audiences expect us to deliver excitement. Some movies just didn't fulfill that promise.

It does feel that there is going to be a sea change in the business, that there isn't going to be a hit every week of the summer. It's a concern, and the bar for the movies that are going to do well seems to have been raised this summer. I don't think anyone wants to live in a world where you have to have one of the biggest movie stars, with one of the biggest directors with a giant concept like aliens invading earth, as your criteria for a hit. It's a pretty high place to put the bar.

Unlike the trend of sequels this summer, this movie will exceed the total of the original at the end of week one,

We got the message loud and clear that moviegoing isn't necessarily going to happen in the summer season every week unless there is something motivating the audience.