Greg Sterling Quotes (17 Quotes)


    China is obviously a huge market opportunity growing much faster than the U.S. and Europe. Ultimately, there are more Chinese Internet and mobile users.

    The wireless stuff is pretty far out. It'll be a few years at least before there is widespread adoption of wireless search.

    I would estimate that approximately that approximately 3 billion today is spent on locally targeted advertising across the various forms of online media.

    That's perhaps the most uncertain piece of the forecast. There's a lot of pent-up demand for mobile experiences, but the user base isn't there to drive an advertising model.

    They're trying to do a lot of different things to provide for a variety of needs out there. They've had mixed success. But there's a lot of creativity and they're striving to capture more advertisers.


    Whether FON ultimately succeeds or fails, the development of low-cost or free-access broadband networks will undoubtedly continue. Broadband is of critical importance to anyone whose business model is tied to the Internet.

    There's a lot of miscellany in there that's not particularly relevant coming from the sites I've been to. For instance, there's a lot of stuff on Fox News, which I really don't care about...Over time it will get better. I would give it a six on a scale of 10.

    When instant messaging is like Las Vegas, with all kinds of advertising banners, it's very distracting.

    I don't think it's a fad. The general Web search market is pretty much locked up, so vertical search is where the opportunity to create something competitive is.

    The dot-com logic of paying big prices to enter new markets has come roaring back,


    This is mobile e-mail for the rest of us, who have normal or tiny screens.

    There is a lot of inertia in the small-business market, which relies on sales representatives to call them or visit.

    The adoption curve will be fast because it's not something that has to be explained, ... People get it pretty quickly.

    Over the long-term, competition in search should increase. Growth is still impressive but it's moderating.

    I think there's going to be some substitution, but it's mostly going to be incremental growth. A lot of the dollars that are going to happen will not be a direct substitution. The area we'll see the greatest erosion is in the classifieds.

    This reflects a move into other traditional media where there's a lot more money circulating. It moves them closer to this goal of being a comprehensive, one-stop ad-buying platform for any media.


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