Gary Cowger Quotes (5 Quotes)

It's a fantastic event -- it's very different, ... It's wonderful to see the community come together and support this.

The big thing we learned from zero-interest financing was keep the message simple, ... People tend to forget that there were lots of incentives in the marketplace out there by everybody, but they were quite confusing and all over the place.

We need to communicate to consumers in a new way, in a voice that's very different from what they expect, ... The text of the first ad details the company's long journey on the longest road in the world -- 'The Road to Redemption.'

What we're working on are the right things, and they're starting to yield some impressive results.

More and more consumers are telling us that air bag notification, emergency assistance, remote door unlock, stolen vehicle location assistance and remote vehicle diagnostics are key to their purchase decisions.