Plan the sale when you plan the ad.
More Quotes from Leo Burnett:
I have learned to respect ideas, wherever they come from. Often they come from clients. Account executives often have big creative ideas, regardless of what some writers think.Leo Burnett
Curiosity about life in all of its aspects, I think, is still the secret of great creative people.
Leo Burnett
Too many ads that try not to go over the reader's head end up beneath his notice.
Leo Burnett
There is no such thing as a permanent advertising success.
Leo Burnett
A good basic selling idea, involvement and relevancy, of course, are as important as ever, but in the advertising din of today, unless you make yourself noticed and believed, you ain't got nothin'.
Leo Burnett
Let's gear our advertising to sell goods, but let's recognize also that advertising has a broad social responsibility.
Leo Burnett
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Based on Topics: Planning QuotesThe most happy man is he who knows how to bring into relation the end and beginning of his life.
Johann Wolfgang von Goethe
The immortality of the soul is a matter which is of so great consequence to us and which touches us so profoundly that we must have lost all feeling to be indifferent about it.
Blaise Pascal
There is no refuge from memory and remorse in this world. The spirits of our foolish deeds haunt us, with or without repentance.
Gilbert Parker