I have a theory that the best ads come from personal experience. Some of the good ones I have done have really come out of the real experience of my life, and somehow this has come over as true and valid and persuasive.
More Quotes from David Ogilvy:
The consumer isn't a moron; she is your wife.David Ogilvy
There are very few men of genius in advertising agencies. But we need all we can find. Almost without exception they are disagreeable. Don't destroy them. They lay golden eggs.
David Ogilvy
Ninety-nine percent of advertising doesn't sell much of anything.
David Ogilvy
If you always hire people who are smaller than you are, we shall become a company of dwarfs. If, on the other hand, you always hire people who are bigger than you are, we shall become a company of giants.
David Ogilvy
Does advertising corrupt editors? Yes it does, but fewer editors than you may suppose... the vast majority of editors are incorruptible.
David Ogilvy
Like a midwife, I make my living bringing new babies into the world, except that mine are new advertising campaigns.
David Ogilvy
Readers Who Like This Quotation Also Like:
Based on Topics: Experience Quotes, Life QuotesBased on Keywords: persuasive
It does make a difference what you call things.
Kate D. Wiggins
One works in one's laboratory - one's chaotic laboratory - with students and colleagues, doing what one most wants to do - then all this happens! It is overwhelming.
Haldan Keffer Hartline
Nothing is more gratifying to the mind of man than power or dominion.
Joseph Addison