The principles behind explaining and educating the product or the elected official is similar, even though the actual execution of it is very, very different.
More Quotes from Frank Luntz:
There are people still in the Republican Party that I believe practice the communication of anger, of disappointment, of regret, of pain, of sorrow, of suffering. That's not what the American people want to hear.Frank Luntz
The number one hot button to most voters is water quality-including both infrastructure and pollution protection.
Frank Luntz
My point is that when you're talking issues like the environment, a straight recitation of facts is going to fall on deaf ears.
Frank Luntz
Traditional market researchers are cold and calculating and scientific.
Frank Luntz
I am amazed at how eager the CEOs of the biggest companies are today to communicate as effectively as possible, to employ the skills and the language.
Frank Luntz
That indicated to everyone that all gloves were off. If you're going to go after the president and the administration that way, there are consequences.
Frank Luntz
Readers Who Like This Quotation Also Like:
Based on Topics: Product QuotesBut you have to be creative on how you sell yourself and market yourself.
Talib Kweli
The enemies of freedom do not argue; they shout and they shoot.
William Ralph Inge
As you look around the country there are still a significant number of states where their whole school debate is over school funding and we've been focused on the quality debate for most of the '90s.
John Engler