You must make the product interesting, not just make the ad different. And that's what too many of the copywriters in the U.S. today don't yet understand.
More Quotes from Rosser Reeves:
Advertising is, actually, a simple phenomenon in terms of economics. It is merely a substitute for a personal sales force - an extension, if you will, of the merchant who cries aloud his wares.Rosser Reeves
Unless a product becomes outmoded, a great campaign will not wear itself out.
Rosser Reeves
No, sir, I'm not saying that charming, witty and warm copy won't sell. I'm just saying I've seen thousands of charming, witty campaigns that didn't sell.
Rosser Reeves
Readers Who Like This Quotation Also Like:
Based on Topics: Product QuotesAs southeast Texas's only Member of the House Transportation Committee, I'm especially proud of being able to help bring hundreds of millions of dollars to the region to create jobs and improve the area infrastructure.
Nick Lampson
Courage, my friends; 'tis not too late to build a better world.
Tommy Douglas
When the war of the giants is over the wars of the pygmies will begin.
Winston Churchill