Main Street optimism has backed down from the mountain top and is resting on a high plateau. The general view is that things have been going well for so long, they're bound to ease back a bit. Small-business owners aren't painting a doom-and-gloom scenario here. They just sense that the red-hot economy will cool by a degree or two.
More Quotes from William Dunkelberg:
By historical standards, that's a good rate, but we're used to 5 and 6 (percent growth) now, so it's going to feel bad. Perspective gets skewed by prosperity.William Dunkelberg
I won't say 'deflation,' but price paring was widespread. It reached far beyond manufacturing and agriculture.
William Dunkelberg
Shopping action must have been heavy, as the frequency of reported sales gains jumped way up in November, to the third-highest level in all of '98.
William Dunkelberg
The small business sector is clearly slowing, but there are no signs of 'disorder' in the exiting, ... This is good news for the Fed, which expressed its pleasure by hinting at rate cuts if things slowed too quickly.
William Dunkelberg
Judicious capital investments have allowed the small-business community to cut operating costs to the point where many are able to hold the line on -- or reduce -- consumer costs, improve employee compensation, withstand flat or lower sales and still generate higher profits,
William Dunkelberg
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