People across the country know Tillamook cheese. Not because Tillamook advertises all over the country but because consumers have heard about it from their friends who are very loyal and passionate about the product.
More Quotes from Tom Eiland:
I've never seen a number this high among 18- to 34-year-olds.Tom Eiland
Research shows that traditional advertising and public relations work pretty well for events, such as a sale. But brand loyalty and commitment occurs through experience, use of a product and talking with other people.
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I like to see this number in the 70 percent range.
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In the old days we were probably educated in cricket in a far more serious way than now.
Frank Woolley
Many a time I have wanted to stop talking and find out what I really believed.
Walter Lippmann
But as the arms-control scholar Thomas Schelling once noted, two things are very expensive in international life: promises when they succeed and threats when they fail.
Fareed Zakaria