To be persuasive we must be believable; to be believable we must be credible; credible we must be truthful.
More Quotes from Edward R. Murrow:
Good night, and good luck.Edward R. Murrow
No one can terrorize a whole nation, unless we are all his accomplices.
Edward R. Murrow
If we were to do the Second Coming of Christ in color for a full hour, there would be a considerable number of stations which would decline to carry it on the grounds that a Western or a quiz show would be more profitable.
Edward R. Murrow
We must not confuse dissent with disloyalty. When the loyal opposition dies, I think the soul of America dies with it.
Edward R. Murrow
The obscure we see eventually. The completely obvious, it seems, takes longer.
Edward R. Murrow
Just once in a while let us exalt the importance of ideas and information.
Edward R. Murrow
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