They've put a lot of content on it that will appeal to Gen Y.
More Quotes from Tim Smalley:
Ice fishing has become a fairly high-tech activity, with many winter anglers becoming tech-savvy by using fish locators, GPS units and underwater video cameras. By putting fishing information in an easy-to-access format on the Web, we hope to not only encourage ice fishing but also help anglers be successful and safe while they are on the ice.Tim Smalley
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