The medium is the message. This is merely to say that the personal and social consequences of any medium - that is, of any extension of ourselves - result from the new scale that is introduced into our affairs by each extension of ourselves, or by any new technology.
More Quotes from Marshall McLuhan:
We drive into the future using only our rearview mirror.Marshall McLuhan
The medium is the message.
Marshall McLuhan
The modern Little Red Riding Hood, reared on singing commercials, has no objection to being eaten by the wolf.
Marshall McLuhan
The school system, custodian of print culture, has no place for the rugged individual. It is, indeed, the homogenizing hopper into which we toss our integral tots for processing.
Marshall McLuhan
It is critical vision alone which can mitigate the unimpeded operation of the automatic.
Marshall McLuhan
The real news is bad news.
Marshall McLuhan
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The conclusion you can draw from these characteristics is that you have an uneven development of class activity and an uneven development of class consciousness in the working class.
Ernest Mandel