The ad revenues still go up because nothing dependably delivers the eyeballs that successful series do.
More Quotes from Dick Wolf:
The story drove the book. That had a very seminal effect on the way I saw writing and storytelling. If you can set a character in a story that is compelling and has a backbone, you draw people in.Dick Wolf
When this strike is over, there will be fewer jobs. The people who were unemployed prior to the strike aren't going to be the first ones back to work.
Dick Wolf
Advertising is the art of the tiny. You have to tell a complete a story and deliver a complete message in a very encapsulated form. It disciplines you to cut away extraneous information.
Dick Wolf
It's multiple storylines, and it's character-driven, which is the exact opposite of what the branded shows are.
Dick Wolf
T.V. has to be edited and scored and everything else, and if you don't like what you're watching it can be a very painful process.
Dick Wolf
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