Takashi Sensui Quotes (8 Quotes)

Xbox 360 is the only next-gen console right now, and it will be the best game machine for years to come. On top of that, it's easy to exploit its capabilities to produce high-quality next-gen games.

Our message is this We're prepared to do everything that's needed to make Xbox 360 a success around the world, including Japan.

We acknowledge that achieving success in Japan will not come easily or quickly for Xbox. But we are confident that because Xbox 360 is the most powerful video game and entertainment system, delivering the best content for Japanese gamers, enabled by the online capability of Xbox Live, we will earn more of their business moving forward.

Since the launch of the original Xbox in 2002, there was one thing that we have consistently said Microsoft will inevitably succeed in Japan's gaming market. I believe that this year will be the stepping-stone to that success. The Xbox 360, which was released last December, is not just the only next-generation console available in the market, but it will also continue to be the best console for years to come. The Xbox 360 is a well-balanced console with high hardware capabilities. Furthermore, it is easy to exploit its capabilities to produce high-quality next-generation games.

When you play this game on the Xbox 360, it feels as though you're actually standing on the mound of a real baseball field, or sitting in the benches.

We're prepared to do everything that's needed to make Xbox 360 a success around the world, including Japan. Xbox 360 has created such a stir in overseas markets, including the United States and Europe. As the manager of Xbox operations in Japan, my task is to achieve the same success in Japan.

Naturally I will take another look at our strategy here, considering many opinions from within and outside the company. But that doesn't mean there will be a large shift in strategy ... There will not be a big change in direction.

We've repeatedly said that Microsoft's console won't be truly successful if it's not a hit in Japan. My job is to make that happen.