Marci Raible Quotes (4 Quotes)

We began to rebuild our program because we realized new customers are the lifeblood of our operation. It's a critical time. For us, if somebody comes into the relationship with BellSouth, we want to make sure that it's a smooth transition. This program is really designed to build that partnership. It's about listening and understanding our customers and creating a program that eases them into BellSouth.

The Newlywed package is where you start to see different offers based on what that customer came in with. This is where we start introducing our knowledge of the customer, what productsservices they have and are there any propensities we can offer up as solutions to make their package more cost-efficient andor more effective for them.

We're in the process of building IT systems to integrate the product information for multiple service components into this package. As soon as those are built, the rolling of all elements into one kit begins.

I think there are these moments of truth in the customer relationship with the company where frustration can set in where they are looking at the company and their decision to continue or discontinue interacting with our brand. This program is really designed to cover that initial time period with BellSouth and make sure that it's an easy process, so those moments of truth are positive and there's a decision to continue because BellSouth understands their needs.