Watch data for February, although strong in the premium segment, was weak in the middle and even up into parts of the luxury segment.
Watch data for February, although strong in the premium segment, was weak in the middle and even up into parts of the luxury segment.
The result was clearly better than expected. The main driver is Asia while organic growth of almost 8 percent in soluble coffee is impressive for what some regard as a mature category.
We tend to view small bolt-on acquisitions in niche segments or regions as positive with ice cream part of the trading-up-to-premium-brands phenomena we are seeing in other food categories such as coffee and chocolate.
The standard of beyond reasonable doubt is very difficult to achieve.
© 2020 Inspirational Stories
© 2020 Inspirational Stories