John German Quotes (4 Quotes)

Sometimes it might not be the club that came out No. 1 on the list, simply because the golfer doesn't like the way it looks or sets up behind the ball. If there's something very close and it looks better to the golfer, then maybe they're going to feel better with that. The thing is, you can't give the golfer 50 options because it just becomes too confusing.

We have to see what the market is, so we really take it one step at a time.

If we can't get the cost down considerably, it will be a niche product for a long time. It could be 10 years or longer before it becomes a volume technology.

We sell clubs, but that's not the business we're in. So it doesn't matter to us what brand of clubs anyone buys. What matters to us is that it's one that fits them and is going to help them play better.