Jim Lentz Quotes (4 Quotes)

Toyota started studying U.S. small-car possibilities in 2001. We began understanding how big generations X and Y would be and how ... small cars were getting bigger and more expensive. We saw opportunity.

There are 64 million Gen Y buyers coming into the marketplace. We know when they come to market to buy a vehicle, new or used, they will spend on average about 15,000.

Concepts are more reality-based, because it costs so much money to develop them. We use them as a learning tool. We'd sorely miss the opportunity if we didn't listen to people.

From bumper-to-bumper, under the hood and from the inside out the new Tundra is a true American truck that will set a new benchmark in the full-size truck segment. It will be aimed at the 'True Trucker,' the true opinion leaders among full-size owners. True Truckers are highly credible because they use, punish, and demand the most out of the pickups they buy.