Jean Baudrillard Quotes (84 Quotes)


    Fiction is not imagination. It is what anticipates imagination by giving it the form of reality. This is quite opposite to our own natural tendency which is to anticipate reality by imagining it, or to flee from it by idealizing it. That is why we shall never inhabit true fiction we are condemned to the imaginary and nostalgia for the future.

    The sumptuous age of stars and images is reduced to a few artificial tornado effects, pathetic fake buildings, and childish tricks which the crowd pretends to be taken in by to avoid feeling too disappointed. Ghost towns, ghost people. The whole place has the same air of obsolescence about it as Sunset or Hollywood Boulevard.

    The obese is in a total delirium. For he is not only large, of a size opposed to normal morphology he is larger than large. He no longer makes sense in some distinctive opposition, but in his excess, his redundancy.

    Information can tell us everything. It has all the answers. But they are answers to questions we have not asked, and which doubtless don't even arise.

    In the same way that we need statesmen to spare us the abjection of exercising power, we need scholars to spare us the abjection of learning.


    Mistakes, scandals, and failures no longer signal catastrophe. The crucial thing is that they be made credible, and that the public be made aware of the efforts being expended in that direction. The ''marketing'' immunity of governments is similar to that of the major brands of washing powder.

    Man has lost the basic skill of the ape, the ability to scratch its back. Which gave it extraordinary independence, and the liberty to associate for reasons other than the need for mutual back-scratching.

    Executives are like joggers. If you stop a jogger, he goes on running on the spot. If you drag an executive away from his business, he goes on running on the spot, pawing the ground, talking business.

    It only takes a politician believing in what he says for the others to stop believing him.

    If everything is perfect, language is useless. This is true for animals. If animals don't speak, it's because everything's perfect for them. If one day they start to speak, it will be because the world has lost a certain sort of perfection.

    The surprises of thought are like those of love they wear out. But here too you can carry on for a long time doing your conjugal duty.

    Americans may have no identity, but they do have wonderful teeth.

    Sadder than destitution, sadder than a beggar is the man who eats alone in public. Nothing more contradicts the laws of man or beast, for animals always do each other the honor of sharing or disputing each other's food.

    We are all hostages, and we are all terrorists. This circuit has replaced that other one of masters and slaves, the dominating and the dominated, the exploiters and the exploited. It is worse than the one it replaces, but at least it liberates us from liberal nostalgia and the ruses of history.

    The very definition of the real becomes: that of which it is possible to give an equivalent reproduction. The real is not only what can be reproduced, but that which is always already reproduced. The hyper real.

    Politicians power itself are abject because they merely embody the profound contempt people have for their own lives. One should be grateful to the politicians for accepting the abstractness of power, and ridding others of its burden. This inevitably kills them but they get their revenge by passing onto others the corpse of power.

    If there is a species which is more maltreated than children, then it must be their toys, which they handle in an incredibly off-hand manner. Toys are thus the end point in that long chain in which all the conditions of despotic high-handedness are in play which enchain beings one to another, from one species to another --cruel divinities to their sacrificial victims, from masters to slaves, from adults to children, and from children to their objects.

    Computer science only indicates the retrospective omnipotence of our technologies. In other words, an infinite capacity to process data (but only data -- i.e. the already given) and in no sense a new vision. With that science, we are entering an era of exhaustivity, which is also an era of exhaustion.

    Laughter on American television has taken the place of the chorus in Greek tragedy. In other countries, the business of laughing is left to the viewers. Here, their laughter is put on the screen, integrated into the show. It is the screen that is laughing and having a good time. You are simply left alone with your consternation.

    Perhaps our eyes are merely a blank film which is taken from us after our deaths to be developed elsewhere and screened as our life story in some infernal cinema or dispatched as microfilm into the sidereal void.


    As for freedom, it will soon cease to exist in any shape or form. Living will depend upon absolute obedience to a strict set of arrangements, which it will no longer be possible to transgress. The air traveler is not free. In the future, life's passengers

    The order of the world is always right - such is the judgment of God. For God has departed, but he has left his judgment behind, the way the Cheshire Cat left his grin.

    Holidays are in no sense an alternative to the congestion and bustle of cities and work. Quite the contrary. People look to escape into an intensification of the conditions of ordinary life, into a deliberate aggravation of those conditions further from nature, nearer to artifice, to abstraction, to total pollution, to well above average levels of stress, pressure, concentration and monotony -- this is the ideal of popular entertainment. No one is interested in overcoming alienation the point is to plunge into it to the point of ecstasy. That is what holidays are for.

    There exists, between people in love, a kind of capital held by each. This is not just a stock of affects or pleasure, but also the possibility of playing double or quits with the share you hold in the other's heart.

    Santa Barbara is a paradise; Disneyland is a paradise; the U.S. is a paradise. Paradise is just paradise. Mournful, monotonous, and superficial though it may be, it is paradise. There is no other.

    The world is not dialectical - it is sworn to extremes, not to equilibrium, sworn to radical antagonism, not to reconciliation or synthesis. This is also the principle of evil.

    Terror is as much a part of the concept of truth as runniness is of the concept of jam. We wouldn't like jam if it didn't, by its very nature, ooze. We wouldn't like truth if it wasn't sticky, if, from time to time, it didn't ooze blood.

    Never resist a sentence you like, in which language takes its own pleasure and in which, after having abused it for so long, you are stupefied by its innocence.

    There is nothing more mysterious than a TV set left on in an empty room. It is even stranger than a man talking to himself or a woman standing dreaming at her stove. It is as if another planet is communicating with you.

    Seduction is always more singular and sublime than sex and it commands the higher price.

    We have dreamt of every woman there is, and dreamt too of the miracle that would bring us the pleasure of being a woman, for women have all the qualities -- courage, passion, the capacity to love, cunning -- whereas all our imagination can do is naively pile up the illusion of courage.

    It is not enough for theory to describe and analyze, it must itself be an event in the universe it describes. In order to do this theory must partake of and become the acceleration of this logic. It must tear itself from all referents and take pride only in the future. Theory must operate on time at the cost of a deliberate distortion of present reality.



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