Frank Romano Quotes (4 Quotes)


    What does this mean for print buyers In Romano's survey of why buyers select one printer over another, buyers most often are purchasing time - they need to have their jobs delivered on schedule and will use the vendor who can do it. Today's print buyers are looking for instant everything - quotes, contact, status reports, proofs, repeat jobs, preflighting, job submission, and hand holding, ... a printer who makes the buying experience pleasurable.

    I've been teaching for 14 years and I've been on a bunch of field trips, but this, bar none, was the best. The biggest pleasure I got was seeing the kids catch fish. Even the most timid and shy kids were exuberant by the end of the day. It was marvelous.

    It's a combination of print and digital. They will coexist for a long time.

    As professionals, print buyers need to understand all aspects of the production process mechanical as well as aesthetic. Because there is no formal accreditation program for buyers in academia, print buyers need a group like Boston Print Buyers to publicize the print buying, provide education about new technologies, and garner respect for the print buying professional, ... Printing is all about creation.


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