Dan Benjamin Quotes (3 Quotes)

This is an important generation for the future of hybrid vehicles. With these models as well as the Ford Escape and the Honda Accord we're starting to see hybrid versions of mainstream vehicles. The auto makers are giving customers a direct choice to opt for hybrid technology on a given model, or not. Will they pay the premium for the hybrid technology when everything else about the vehicle is the same

I don't think there's any question that at this given time, they are viable. Going forward, there is cause for optimism.

A lot of people aren't going to buy a different type of vehicle just to get a hybrid. Certain customers want to see (the technology) proven on a wide variety of vehicles before they will be swayed.