Allen Adamson Quotes (5 Quotes)

The tone, the design, the headlines--they all work toward that same message.

Branding New York City is too broad an image these days. It's no longer as powerful on the macro level. The trick is to find the brands that are unique, but not so niche and so in-the-know that only 12 people who live in the neighborhood will get it.

Brands make a powerful impact on people, especially in today's world of ever-increasing consumer choice.

The quality of Apple's advertising is consistently above average. And more often than not, it's world class.

Before a big fashion house is going to bank a lot of money on her as a star, this is a little test market. To use her in a fashion sense is more of a commitment, usually with a multiyear contract. This is a great rehabilitation because she can do a one-off. That, plus time, can set her up to be ripe to get back in the fashion game.