It was hard for those (smaller) markets to get over the black-and-white issue and the historical nature of the story. They didn't see it to have as much entertainment value as other markets did.
More Quotes from Steven Friedlander:
In an ideal world, people would say 'OK, we have to think more creatively, we have to think outside the box and come up with new and different things,' ... March of the Penguins.Steven Friedlander
There's always a segment of the audience that wants to see all five films nominated for best picture. It's our American version of the running of the bulls at Pamplona.
Steven Friedlander
But I'm afraid what's going to happen is, we're all going to sit in a room and say, 'We need more penguin movies.' So I don't really know what lessons we're going to take out of all this.
Steven Friedlander
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