We care about our kids and pets more than we do about ourselves, so products like these provide gateways.
More Quotes from Steve French:
Don't advertise to Boomers as though they're seniors. Talk to them about their interests but not their age.Steve French
Boomers show a high level of comfort with technology. We find 81 use it to stay connected to their families, and 62 purchase products online.
Steve French
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