Sound science must be our guide in choosing which problems to tackle and how to approach them.
More Quotes from Frank Luntz:
It's an electoral disaster. This is potent because it legitimizes all the Democratic attacks of the past three years that the President isn't paying attention.Frank Luntz
It's an economic and quality of life issue. People are witnessing the impact of illegal immigrants right in their communities.
Frank Luntz
the more dangerous choice is to do something to lose your own base.
Frank Luntz
Traditional market researchers are cold and calculating and scientific.
Frank Luntz
There's a lot of money with a lot of big law firms that have a tremendous amount at stake by getting the right language to convince the right jury that my client is either innocent or that the opposition is guilty.
Frank Luntz
What matters most in politics is personality. It's not issues; it's not image. It's who you are and what you represent.
Frank Luntz
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If the work is poor, the public taste will soon do it justice. And the author, reaping neither glory nor fortune, will learn by hard experience how to correct his mistakes.
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A woman who demands further gun control legislation is like a chicken who roots for Colonel Sanders.
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