Expectations were getting out of hand. It's good to see Apple trying to reset them.
More Quotes from Shaw Wu:
Apple is benefiting from a strong back-to-school period where students need a personal computer today, and Macs remain the preferred PC platform for managing documents, music, photos, and videos.Shaw Wu
Apple has offset the gross margin pressure by managing its business better.
Shaw Wu
A color screen would be a positive, ... Doing that could spur some people to want to upgrade.
Shaw Wu
We believe this would be a successful strategy, given the type of content and markets Apple has had success in.
Shaw Wu
Apple is really turning more into a digital entertainment company than anything.
Shaw Wu
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