It's way too early to actually tell its impact. Such a small fraction of consumers have gotten them. People will use them to supplement back-to-school shopping budgets and home improvement projects people have been putting off.
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Passing these costs on to consumers is the last option. . . . There's too much competition out there.
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There's a bigger promotional window for retailers. It helps everyone, but it helps the Internet specifically because many times you're dealing with shipping times. You're not getting that instant gratification of purchasing it that day.
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It is an easier last-minute gift. For people that are trying to avoid the long lines or as the apparel selection starts to thin out, I think you will see more people turning to gift cards today.
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