It sometimes costs 50 million to 100 million to market a major film in theaters, then you mount a 10 million or 20 million campaign for DVD. They could save tens of millions of dollars per movie.
More Quotes from Scott Hettrick:
There's no way to know based on that release how it stacks up against anything, which is I'm sure why they put it out the way they did and refuse to break out any numbers for DVD versus videogame, or U.S. Sales versus selected international territories, ... That leaves no possible way to create an apples-to-apples comparison.Scott Hettrick
It's the same scenario when people replaced their vinyl with CDs -- people want the better version of their favorites.
Scott Hettrick
Seinfeld' still hasn't come out at all on DVD. The final MASH (the best rated television show of all time) still isn't out. They've only gotten up to season four,
Scott Hettrick
The prime motivator for studios to launch a next-generation high-def home-video format is to build pricing levels back up.
Scott Hettrick
They (people) suddenly have their interest piqued in Johnny Carson. Clearly, the first week is pretty strong. Then it drops off pretty quickly.
Scott Hettrick
Their biggest threat is glut of product, when suddenly parents and kids have too many animated film products available to them,
Scott Hettrick
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