The number of weddings has been fairly stable over time, but the story with David's is they have a better mousetrap in my opinion. ...It makes the shopping experience much easier. So what they've done is they have created a format that is very consumer friendly and solves a lot of problems for the bride-to-be, and they've been able to roll this out. And as a result, they've been gaining market share.
More Quotes from Sally Wallick:
I'm a convert, and I wasn't necessarily an easy one. What I've found is that it not only saves me money, it saves me a lot of time. It's a very easy shopping trip. I'm convinced it saves me trips to the supermarket.Sally Wallick
I think they can keep it going because they offer the consumer exceptional values. And in an economy where the consumer may be a bit more cautious and therefore a bit more price sensitive, I think those values become even more important. So, yes, I'm optimistic about the sector.
Sally Wallick
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