They want to stimulate buying behavior now, so they can't just lower the price. They have to indicate that if you don't buy now, you won't get that great price.
More Quotes from Roger Kay:
The tablet has done better than the industry expected for the short period of time they've been shipping.Roger Kay
These are all steps to convince Windows users -- particularly corporate Windows users -- that they can use a Mac with no problem.
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They've got the consumer business pretty nailed, but the thing with consumer is that it's not very profitable. The retailers are kind of eating their lunch. In the end, they're selling machines, but not making a lot of money.
Roger Kay
Is this a threat to Microsoft Not today. But mammals weren't a threat either when dinosaurs were kings of the earth.
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This is a company with real profits and a real brand recognition. It's also a new thing for Dell since they haven't bought a company and maintained it as a separate subsidiary before that I know of.
Roger Kay
This is one of many new technology gold rushes out there.
Roger Kay
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