I think the issue now is that growth may have stalled, and a campaign like this may be designed to reinvigorate it.
More Quotes from Roger Kay:
If you miss the Christmas season, you pretty much flush the whole consumer market down the toilet.Roger Kay
They have a huge cash flow that finances a whole city of people, and yet where you can grow from there is actually fairly limited. Microsoft's stock price isn't going anywhere, and in that environment, politics that were background noise rise to the foreground.
Roger Kay
the rest of the industry has margins in the teens on a good day.
Roger Kay
The tablet PC is a generally good idea, and Microsoft is especially motivated to have a success in this form factor,
Roger Kay
I see the move as largely defensive. A cell phone is not the optimal device for listening to music. Among other things, you need two headsets, one for phone (one ear, with mike) and one for music (stereo phones, no mike).
Roger Kay
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