The full benefit of the 18 million vehicle sales pace a year ago was never really achieved because of severe negative pricing over last couple of years. What's going to happen as auto demand decline you're not going to see pricing go up, you'll see pricing go down more.
More Quotes from Rod Lache:
It seems like perceptions in Detroit have changed quite a bit, and people are nervous about GMs future, ... This health care deal doesnt solve GMs problems, but its a very good step.Rod Lache
No matter what it looks like, reaching a deal will involve some cost to GM, ... But on the positive side, we believe that GM will likely avoid a potentially devastating shutdown of its North American operations.
Rod Lache
I think we might have a slight degree of difference in the degree of aggressiveness in certain government bodies such as EPA and NHTSA. But overall, even in a Bush administration, environmental regulations are going to become increasingly stringent.
Rod Lache
When you can price much higher that means you can put a lot more content into the vehicles and can reinforce that brand equity by putting out exceptional products.
Rod Lache
I think it's a smart move because it's less deceptive. People who are going on the Internet can get the right news up front.
Rod Lache
Achieving significant cost reduction will be difficult, as we believe that GM's relationship with UAW leaders could become increasingly contentious as GM's North American business experiences further deterioration.
Rod Lache
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