The cost of congressional and presidential campaigns has been leaping every two or four years. I think this year it will be 60 percent more than 1996; well over twice as much as in 1992 in the presidential and congressional races.
More Quotes from Robert McChesney:
Because Hightower's problem, among other things, is that advertisers would be a lot less interested in his show than in Limbaugh's, even if they have similar ratings, because of what Hightower is saying.Robert McChesney
But having said that, there's also a sea change in attitude towards media.
Robert McChesney
The commercial broadcasters have tremendous influence in Washington, D.C., for a couple of reasons. First, they're extremely rich and they have lots of money and they have had for a long time, so they can give money to politicians, which gets their attention.
Robert McChesney
The relationship between the media owner, their relationship isn't strictly with people and audiences. It's also with advertisers, and that's the most relationship in radio; in fact it pays the bills.
Robert McChesney
When the government allocates monopoly rights to frequency, and there are only a handful in each community, it's picking the winners in the competition.
Robert McChesney
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