These kinds of affinity programs, like credit cards with your favorite sports team, were popular for a while.
More Quotes from Rob Enderle:
I wouldn't go so far as to say WAP is dead. But the idea that an IT manager or Webmaster should have to learn WML to create a WAP site is hogwash, ... The idea that WML replaces HTML is silly.Rob Enderle
A few years back you couldn't point to a single Dell laptop and suggest that it was something anybody wanted to carry. We've seen these products become much more attractive over time.
Rob Enderle
Microsoft has to be prepared for the future need to adopt certain behaviors that are much more in line with the people who develop and use software, ... That's why Ozzie was selected for this role. He is a better analog for Torvalds than anyone else -- someone who can think like Torvalds from the Microsoft point of view to compete.
Rob Enderle
AOL was a company waiting to die, Suddenly, they had a strategy that wasn't just about putting them out of business. They washed the car and it got a lot more attractive.
Rob Enderle
This is the emergence of the new Gateway. It's critical for them that the market see them as a new and vibrant company, as opposed to the perception that followed them at the beginning of the year, that this is a company that's going out of business.
Rob Enderle
Data centers like this are what contains the family jewels. They're looking for low-cost real estate and stable sites in terms of weather and geographic activity. It means they've done some work and determined it's one of the least-expensive, safest places they can build.
Rob Enderle
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Teachers believe they have a gift for giving; it drives them with the same irrepressible drive that drives others to create a work of art or a market or a building.
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