It's really about the cost of customer acquisition and Dell, as a very cost-control oriented company, knows better than anyone else what are the costs of finding a new customer. This is their best guess at optimum return.
More Quotes from Richard Shaffer:
The places where businesses shop are different from where individuals shop. Colors and flashiness may appeal to consumers but maybe not to the business market. In fact, they may do just the opposite.Richard Shaffer
The Valley is excited and it's scared at the same time.
Richard Shaffer
Compaq built its business on resellers and it was very successful for them but now that model has been challenged by direct distribution, with companies like Dell.
Richard Shaffer
Readers Who Like This Quotation Also Like:
As soon as you judge communication a little more rigorously, there is a possibility that the message will not be democratized. I have to say what I believe to be right. I have to spread out the statement among all the means of expression available to us at present.Alexander Kluge
Accuracy is, in every case, advantageous to beauty, and just reasoning to delicate sentiment. In vain would we exalt the one by depreciating the other.
David Hume
I followed an Italian manager and it cannot be easy when you follow a manager who thinks very differently.
Jose Mourinho