We tested this in markets across the country. Based on our experience in these tests, we believe we will be able to make that up in rental transactions and lower marketing, operating, and promotional costs.
More Quotes from Randy Hargrove:
Our goal is to drive business and competitors' business to our other stores and Blockbuster Online. This transfer of revenue is great for our profitability.Randy Hargrove
Blockbuster has not yet been served or had the opportunity to review the suit, so it would be inappropriate for us to comment on it.
Randy Hargrove
We have seen that customers take the product out on average an extra day or two longer.
Randy Hargrove
Blockbuster said that the 250 million to 300 million generated by late fees will be made up by revenue coming from greater frequency of rentals. The no-late-fee program has performed very well, ... We have said that by the first quarter of 2006, we believe that overall rental revenues will be greater than if we would have charged an extended viewing fee.
Randy Hargrove
In 2002, the American public watched more pre-packaged movies at home than ever before. ... The home entertainment pie is growing.
Randy Hargrove
DVD is comprising the lion's share of our rental business.
Randy Hargrove
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