They realized that the product here is the athlete. It's not about the brand. You promote the athletes and the brand is going to grow. I think that was the major shift in thinking from the old organization to the new organization.
More Quotes from Randy Couture:
I was prepared, as prepared as I've ever been, but he just caught me. Chuck's a great champion and it was an honor for me to fight him (three) times.Randy Couture
This is the last time you'll see me in these gloves and these shorts in this Octagon, because I'm retiring. That's it for me. It's time to do something else.
Randy Couture
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Dave Eggers
I like fruit baskets because it gives you the ability to mail someone a piece of fruit without appearing insane. Like, if someone just mailed you an apple you'd be like, 'huh? What the hell is this?' But if it's in a fruit basket you're like, 'this is nice!'
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And I think that after nearly 85 years upon this planet that I have a right after working so hard at showing the desolation and the poverty, to show something beautiful for somebody as well.
Gordon Parks