Today, we're selling 2 billion in chicken, and that's significantly up from a few years ago. We believe this trend will continue so we're putting a stronger focus on chicken rather than beef but its not at the expense of beef, rather incremental to it.
More Quotes from Ralph Alvarez:
Customers continue to tell us that they want great-tasting menu choices with new flavor and more variety. As a result, quality chicken products represent an important part of our menu.Ralph Alvarez
You will see a greater variety of freshly prepared foods, with a specific focus on the chicken category and breakfast.
Ralph Alvarez
The growth in chicken has not been at the expense of our hamburger sales, it's been in addition to them. Hamburger sales are up slightly over that period, too.
Ralph Alvarez
I am honored to congratulate the top 1 percent of McDonald's restaurant managers in the country. We are proud to pay tribute to the best and brightest managers in our system for the critical role they play in delivering a truly outstanding restaurant experience for our guests and our employees.
Ralph Alvarez
We've seen limited reaction to the gas prices. We are much more of a necessity today than just an optional meal.
Ralph Alvarez
We've got to give consumers variety and new tastes. They're not coming just for our tried-and-true core products.
Ralph Alvarez
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