Excellence is a process, not just an outcome. Sure, we have to hold out for high standards in the products or services we provide. The goods must be more than 'good enough.' But so must our approach you know, our methodology, the way we do business and deal with people. How could the ends be considered excellent if we can't be proud of the means.
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High standards leave no room for mushy morals.Price Pritchett
The ethics of excellence are grounded in action what you actually do, rather than what you say you believe. Talk, as the saying goes, is cheap.
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The only way we can develop muscle is through regular exercise. As soon as we stop stretching and working toward higher ethics, our standards start to sag. The muscle gets soft, and instead of excellence we have to settle for mediocrity. Maybe something even worse.
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You carve out the organization's character through your daily choices. You shape its conscience as you exercise your own.
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When you see people with 'the right stuff,' those who choose the right over the wrong or the 'iffy,' let them know you're proud of them. Encourage the courageous, so they'll have the will to carry on.
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Pay attention to the voice within.... Sometimes the voice of your conscience gets drowned out by crowd noise or by the pep rally of temptations. And your mind may put some selfish spin on the ball, rationalizing that it's okay to veer away from the ethical route. When we run into conflicts between ethical 'shoulds' and our selfish 'wants,' we all argure out ways to con our conscience. But take pains to listen, because it has your best interests at heart.
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