Putting the stuff where people are more likely to go is the big payoff. It runs contrary to what marketing managers do for a living but it is good for their shareholders.
More Quotes from Peter Fader:
It is not spoken about much, but the dot-com failure was a result of throwing technology solutions at problems or industries that the company knew nothing about.Peter Fader
The market demands this .... It's a natural evolution. But it's not a competition that we, as consumers, have to deal with.
Peter Fader
It's not like Sony is going out of business, but there are so many stories to tell about the company's inability to grasp opportunities.
Peter Fader
There are a lot of data warehousing folks without any understanding of the patterns. It doesn't get taught in business schools.
Peter Fader
I don't put a lot of weight at the top. In many ways, Stringer is a figure head. The people below him and two levels down are the ones who will make this work.
Peter Fader
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