Although Valentine's Day drove up traffic in several categories versus the previous month, those categories actually experienced declines when compared to February of the prior year. Conversely, heavy interest in the 2006 Winter Olympics propelled the Sports category to a 16 percent traffic gain and 32 percent increase in engagement over February 2005. It appears that the Olympics took away mindshare from Valentine's Day during the middle part of the month, possibly resulting in softer sales for Valentine's Day retailers.
More Quotes from Peter Daboll:
The success of this event, including the effective use of video advertising to reach consumers at work, could prove to be the tipping point where television ad budgets begin to shift online.Peter Daboll
The beginning of the year typically marks a time of optimism as people recommit themselves to achieving their New Year's resolutions, and many turn to the Internet for assistance in planning and executing these goals. Rather than procrastinate until April, many Americans went online in January to file their taxes. Some decided it was time to shed those excess holiday pounds with assistance from online health resources, while others sought assistance with job changes or used the Internet to snag late-winter vacation deals.
Peter Daboll
The popularity of March Madness On Demand is a testament to the significant progress of streaming video over the past few years.
Peter Daboll
It's a high amount of demand, small amount of time ... could sell out ... really drives that much traffic.
Peter Daboll
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Based on Topics: Engagement Quotes, Sports QuotesBased on Keywords: mindshare
God is like the sun. When the sun shines, it shines for everyone. God is for everyone.
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